If you set up an Etsy store, you have the advantage of access to countless buyers who want to buy creative products. They come to the platform looking for items that are a little different such as handmade goods or vintage items.
A major benefit is that Etsy gives you all the information you need to help you set up and maintain your online store. When you make a sale, Etsy charges a transaction fee of 6.5% on the price on the listing, but the exposure you get and ease of use of the platform make this fee worthwhile.
Etsy makes it easy to set up and maintain a store
Setting up a store: It is not that difficult to set up a store because you have a step-by-step guide from Etsy on how to do it. You can name your store, make a storefront, create listings and set up billing and payment options for customers without needing any advanced technical skills.
Hacks to get Etsy sales: Some hacks to get Etsy sales are to use high-quality product photos and write high-converting product descriptions. Another hack is to use a print-on-demand company to turn digital products into physical ones. If you sell digital artwork, you can use a print-on-demand company to make prints for you once a customer places an order. You don’t have to keep any inventory, and the company will print, package and deliver the prints for you.
Make money from physical merchandise: You can make even more money if you have your artwork transferred onto physical merchandise such as t-shirts, sweatshirts, totes etc. It is easier to sell physical products because customers like to have something tangible in their hands in exchange for the money they spend.
Access to a customer base that’s ready to buy
When you sell on Etsy, one of the main benefits is that shoppers who use the platform want to buy creative items like the ones you have to offer. The platform gets abundant traffic that will take you years to build up if you try selling on your own website. Take a good look at which stores in your niche already exist, and this can help you to find a way to make your store different.
Etsy SEO practices can help shoppers to find your products
If you want customers to find your products, you need to learn more about Etsy SEO practices. Shoppers use specific terms to search on Etsy, and it’s important to use them in your product titles and tags. Without these, your products won’t come up when buyers search for products like yours. There is no point in trying to sell on Etsy if you don’t optimize your shop by using SEO.
Etsy helps you to market your products
Etsy offers you tools to help you market your shop both inside and outside of the platform.
Drive traffic from social media: Share specific listings on platforms like Facebook and Pinterest and link them to your Etsy store. You can also market your shop from a social media section of your account where you can share updates, promotions, and more.
Invest in advertising: Advertise on Etsy with Etsy ads that appear on Market Pages, Category Pages, and in Etsy search. They can help you to reach shoppers who already want to buy.
Join an Etsy team: An Etsy team is a group of sellers who collaborate and support one another, which can help them to sell more products.
Use a seller handbook: The seller handbook gives you tips and advice on every aspect of marketing your products.
View statistics: Statistics allow you to see data that can help you with marketing. For example, you can see peak viewing times, what keywords people used to find your store and which ads bring in the most revenue.
Offer coupons and discounts: You can offer coupons and discounts on your products so you can sell more.
The fact that Etsy takes care of all of the above aspects can save you plenty of headaches. You don’t have to worry about setting up systems and figuring out how they work. You know that the platform is trusted by customers and secure for them to use.